Since 1901, our family indulged in the business of agricultural food products like Pulses Chillies and Spices. The trade designs were entirely different as our ancestors transported goods in bullock carts to the markets called “Sandhai” in and around Pollachi. Pollachi Sandhai(market) is famous for more than a century for its flourishing business in all segments. There is even a saying that
"One can get anything from a paper pin to an elephant in “Pollachi sandhai”.
Our grandfathers were one among the main businessmen in Pollachi Sandhai. Not only in Pollachi, our grandfathers were carrying on business in nearby places were the market potential was found.
Getting enormous experience from there and adopting the changing business world, we at S.Govindarajan has earned a name for our self in the field food commodities trading and sustaining in the field for than a century with constant growth and modification that the industry was facing from time to time.
(Aniseed / fennel perumjeerakam sombu saunf
Black cumin seeds karinjeerakam Karun jiragam shahjeera
Cardamom elakka elakkai ilaichi
Cinnamon Karugapatta pattai dalchini
Cloves grambu Krambu laung / lavang
Coriander seeds malli kothamalli vidhai Dhaniya
Cumin seeds jeerakam jeerakam jeera
Carrom seeds omam / ayamodhakam omam ajwain
Fenugreek seeds uluva vendhayam methi dana
Garlic veluthulli poondu lehsun
Mustard seeds kadugu kadugu rai
Pepper corns kurumulagu milagu kali mirch
Red chilly unakka mulaku / vattalmulagu mulagu vathal lal mirchi
Sesame seeds ellu ellu til
Star anise thakkolam / nakshatra poo annachi mokku chakra phool
Turmeric manjal manjal haldi
Tamarind puli puli imli